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Product fragmentation American home security stagnates

Author£ºÉîÛÚÊÐca88°²·ÀÓÐÏÞ¹«Ë¾ Time£º2021-07-26 17:14:59

Wink is a smart home company that wirelessly connects locks, lights, and other household devices to your smartphone. The company said it plans to sell the business to a subsidiary of Flextronics for $15 million, subject to a bankruptcy court review. Quirky's sale is seen as a poignant reflection of how far The smart home business's prospects remain uncertain.


For now, we believe the U.S. smart home market is still at a gap in what we call the "tech penetration arc."In short, the technology is struggling to expand its use beyond early adopters to a larger consumer base and ultimately to become a mass technology.


According to the analysis, there are many barriers to widespread mass-market adoption of smart home products, such as higher product prices, limited consumer demand, and long replacement cycles. Perhaps the biggest hurdle, however, is that smart home products themselves are too fragmented. Because many consumers today need multiple connected devices and apps to truly build the smart home network.


BI Intelligence, a research firm owned by Business Insider, recently analyzed the problems and future opportunities in the SMART home market in the US. Here's the main content of the report:


  1. Smart home devices are becoming more and more common in the United States. Our definition of a smart home product is "a stand-alone device in the home that can connect to the Internet", so simple products such as listeners and remote control devices fall into this category.

  2. 2. At present, the U.S. smart home market is still in the so-called "technology penetration arc" gap zone. In short, it is difficult for this technology product to expand its use from early adopters to a larger group of consumers, and it is difficult for a wider group of people to realize their need for it.

  3. High product price, limited consumer demand, and long product replacement cycle are the three main reasons that prevent this technology from expanding from early adopters to a larger consumer group. Mass consumers, for example, tend to wait until their old devices are useless before buying new ones and to think about how these new, connected smart home products will benefit them over older ones.

  4. Of course, the biggest obstacle to the growth of the SMART home market in the United States is the fragmentation of smart home products themselves. Today's smart home space has many different products, standards, and network requirements, which creates serious compatibility, operability, and ease of use issues for consumers. Until that changes, we think consumers will continue to have a hard time choosing smart home products and ecosystems.

  5. The closed ecosystem is indeed an effective solution to the fragmentation of smart home products themselves because products made under this principle can be compatible with each other and can be unified by consumers through a single device.


Product fragmentation American home security stagnates
One of the clearest examples of how the smart home market hasn't really taken off in the U.S. so far is Quirky, the creative products community and e-commerce site that so far has filed for bankruptcy
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